SETH FRANKEL
Principal, Design Director

I’ve been crafting educationally focused public places for more than thirty years. With a foundation in design and the humanities, I strive to marry excellent design and visitor engagement with meaningful storytelling and content. My goal in every project is to create an exhibit that’s accessible, educationally effective, technologically sensible, and enjoyable to experience.

I’m enthusiastic about history, people, places, and objects. As a steward of public history and experience, I value the opportunity to help build a future that embraces everything we share as people.

Prior to establishing Studio Tectonic I held leadership roles at prominent exhibit design firms in Colorado and Washington, D.C. As a managing director and senior designer, I have led significant projects in North America and worldwide. I began my career in the early 90s as an in-house exhibit designer at the Smithsonian Institution.

Outside of my work, I can be found pedaling bicycles on road and trail, skiing anything with snow, river-rafting our majestic waters, and backpacking throughout the western US with my family. I’m also a volunteer blacksmithing demonstrator at an historic Boulder County ranch. You’ll also find me tending to the abundant needs of my family’s 1890s home and 1920s cabin—and those of my college-age children.

Studies
University of the Arts (Furniture and Metalsmithing: design and making)

The Evergreen State College (B.A., Liberal Arts)

ZACH MOSLEY
Senior Exhibit Designer

I’ve been working in and with museums for over fifteen years. My career as a museum exhibit designer began with studies in architecture and art history followed by an internship at the Philadelphia Museum of Art as a museum educator for school groups. Working with young visitors and designing the classroom environments helped me discover my passion for communicating interpretive narratives through built spaces and experiential engagement.

I have worked directly within arts organizations, natural history museums, social history museums, university museums, archaeology and anthropological institutions as well as zoos and design firms, and joined Studio Tectonic in 2013. I thrive on collaboration with our teams and clients to craft exhibit concepts and turn those ideas into a reality. To me, the breadth of subject matter we work with, the story each exhibit has to tell, and the artifacts and experiences that support it, matter most and are the primary source of inspiration in my work.

Outside of office hours, I spend as much time as I can outside either trail running, camping, skiing and sailing. I enjoy leading a monthly museum article review group with peers from across the country to stay connected with current trends in our field. Beyond that, you can find me enjoying some garden therapy, wrestling with whichever vines and veggies are in season.

Studies
University of the Arts (MFA, Museum Exhibition Planning + Design) University of Arkansas (BS, Architectural Studies)

JJ RUTHERFORD
Content Developer

I’ve worked as a museum educator, exhibit developer, interpretive planner, and writer for over twenty years. I spent twelve years at History Colorado as the director of museum programs, which included everything from overseeing school and public programs to developing permanent exhibits for the History Colorado Center. Helping to lead the transformation of the Colorado Historical Society to History Colorado, I played a part in re-envisioning the exhibit program, changing it from a chronological walk-through of history to a story-based approach centered on the visitor experience.

Prior to History Colorado, I was the curator of education at the Estes Park Museum and worked at Black Canyon of the Gunnison National Park in interpretive services. I also spent three years teaching high school social studies in Denver.

In my spare time, I’m on the board of the Sand Creek Massacre Foundation, raising awareness of the Sand Creek Massacre National Historic Site. I’m also a coach for Denver City Lax, which creates opportunities for kids through lacrosse and provides academic guidance and enrichment activities. I was lucky enough to play lacrosse in college, where I was an All-American, All-Ivy player and member of the 1994 National Championship team. Partially because of this experience, I love working with project teams at different organizations and getting to know people.

Studies
Princeton University (BA, History and Environmental Studies)
University of Colorado at Boulder (MS, Museum Studies)

HILLARY DORAN

HILLARY DORAN
Exhibit Designer

I began my career as an exhibit designer in 2017. After earning my degree in interior design, I entered the architectural world to explore my enthusiasm for creating beautiful and useful spaces. This gave me a strong foundation rooted in detailing, space planning, and construction methods.

My love of history and science always drew me to civic and cultural projects, and I found a perfect blend of creative pursuits in exhibit design. I often refer to the work I do as “experience” design because the visitor’s journey is considered and shaped through every design lens and phase of development. For me, the best exhibitions are inclusive, accessible, and further elevated by excellent storytelling. I truly enjoy nothing more than bringing a good story to life.

I like to spend my free time partaking in numerous outlets related to creating art, such as painting and drawing. I’m constantly trying out new methods and approaches. I also have a deep love for the outdoors, hazelnut lattes, and baseball.

Studies
Columbus College of Art & Design (BFA, Interior Design)

JENA SIEDLER
Graphic Designer

I have worked as a graphic designer in the museum world for over twenty years. I began my career in the Publications department at the Denver Art Museum, where I designed everything from exhibition graphics and coordinating marketing collateral to nationally distributed publications. I learned the importance of both clear communication and centering the visitor experience, and I continue to deepen my understanding of these principles and use them to guide my design decisions.

After leaving DAM I worked at an architecture firm, enhancing my knowledge of the built environment and collaborating with clients, architects, and interior designers on interior and exterior signage and wayfinding projects. Before joining Studio Tectonic I was a freelance designer, focusing on museum work with clients including Denver Art Museum, Golden History Museum, Aurora History Museum, and University of Colorado Natural History Museum.

In my free time I enjoy reading, volunteering, artistic pursuits, trying to keep up with my two teenagers, and long walks with my dog in the Colorado sunshine.

Studies
University of Arizona (BS, Business Administration)
Art Institute of Colorado (AAS, Graphic Design)